Webinar On-Demand

 

GENERATE REVENUE FOR YOUR RECRUITMENT BUSINESS WITH BETTER DATA

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Data is your recruitment business's #1 asset for 2025 and beyond. If you're not using it to its full potential, you're leaving money on the table. 

 
Join us for 45 minutes of expert insight into how to turn your data into a revenue-generating machine.
Whether you're unsure how to clean up your data, nervous about AI, or just want to squeeze more value out of your CRM, this session is designed to help you make more fees with smarter data and automation.

 

At the core is a marketing-driven approach to identify your ICP, gather the right data, and deliver targeted messaging (whether through sales, business development, or marketing).
Our panel of experts explore a number of questions such as:

  • What does good and bad data look like in recruitment - for both candidates and clients?

  • How can better data-driven more revenue for your recruitment business?

  • Where should you start with messy data, and how do you keep it clean?

  • How can data help your recruiters make smarter, faster decisions?

  • What client data should I buy?

  • How do I keep my data up to date?

  • What does data mean for automation?

  • What are the best automations for my business?

  • Email, data, and delivery. Why data is so important?

  • Who should own data and automation in the business?
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Meet the Experts
Filter Speakers:
Jo (2)
Jo Perrotta
Managing Director, Marmalade Marketing

A marketing veteran with 20+ years of experience, founder of Marmalade Marketing, and co-founder of the Think AI Collective to revolutionise business through marketing and AI. Her expertise spans all aspects of marketing, from branding to lead nurturing, and cutting-edge knowledge.

PaulR Website
Paul Rawson
Director of growth & strategy, marmalade marketing

Marketing Director with 24+ years of experience in several sectors. Including 15+ years in recruitment; marketing director at 4 recruitment companies (shareholder in 2). Three times shortlisted for In-house Marketing Team of the Year at the Recruiter Awards, with 3 different recruitment companies.

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Kamal Ladwa
Founder, Syun Consulting

Kamal is a leading expert in CRM Implementation, Recruitment Technology Consultancy, Data Optimisation and Process Automation. With a track record of being engaged by over 200 recruitment businesses, Kamal has consistently delivered cutting-edge technology, data and automation solutions that drive growth, streamline operations and enhance efficiency. His insights, innovative approaches and independent stance, make him a sought-after consultant in the industry.

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Nick Washbourne
Commercial director, force24

Nick brings over 10 years of marketing experience and two decades working in data and technology. He’s passionate about helping recruitment businesses get the most out of their data, using it to fuel smart automations that make a real difference to their bottom line. Nick loves working with innovative agencies like Marmalade, teaming up to give recruitment leaders the tools and expertise they need to thrive. He’s a firm believer in the power of automation—not just for marketing, but for the day-to-day communications that keep businesses running smoothly.

Key Discussion Points

 

STRATEGY - Strong recruitment data enables you to make smarter decisions, optimise processes, build world-class automations = leading to more fees, for less cost and help your recruitment teams focus on recruitment and not admin.

CLIENTS - Better BD and sales can be delivered through better data, by finding new customers and getting new data and making sure your sales efforts are pointed at the right people in your current data.

CANDIDATES - Data and automation can reduce your candidate acquisition costs and deliver a better brand experience for candidates (passive and active).

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