On-Demand Webinar: 25 Recruitment Marketing Trends for 2025

The Ultimate Guide to Recruitment Marketing in the Year Ahead

Is your recruitment marketing ready for 2025? Join us for a special session that dives into 25 game-changing ideas, trends and tips that will future-proof your marketing strategy and help your business stand out.

Built from over 100 years of combined recruitment marketing experience and enriched with insights from top industry experts, our newest guide is packed with actionable trends to drive growth, boost engagement and establish brand credibility for your recruitment business.

What you'll learn

In this session, we unpacked key themes from our "25 Recruitment Marketing Trends for 2025" guide, including:

Account-Based Marketing (ABM): Create alignment between sales and marketing to focus on target accounts that truly matter.
Content Marketing Mastery: From podcasts to salary surveys, learn what content resonates best with clients and candidates.
Hyper Personalisation: Discover scalable techniques to make your audience feel seen, valued, and understood.
AI & Automation: Get ready for smart tools that do more than automate—they accelerate results.
Data-Driven Decisions: Tap into actionable data to refine your marketing efforts and drive real ROI.
Events & Old School Marketing: Some trends never go out of style—learn how to integrate classic approaches with modern strategies.

And so much more. From fostering candidate communities to leveraging personal branding for CEOs, we’ll cover everything you need to know to elevate your recruitment marketing.

Jo Perrotta

Managing Director, Marmalade Marketing

A marketing veteran with 20+ years of experience, founder of Marmalade Marketing, and co-founder of the Think AI Collective to revolutionise business through marketing and AI. Her expertise spans all aspects of marketing, from branding to lead nurturing, and cutting-edge knowledge.

Paul Rawson

Director of growth & strategy, marmalade marketing

Marketing Director with 24+ years of experience in several sectors. Including 15+ years in recruitment; marketing director at 4 recruitment companies (shareholder in 2). Three times shortlisted for In-house Marketing Team of the Year at the Recruiter Awards, with 3 different recruitment companies.

Kamal Ladwa

Founder, Syun Consulting

Kamal is a leading expert in CRM Implementation, Recruitment Technology Consultancy, Data Optimisation and Process Automation. With a track record of being engaged by over 200 recruitment businesses, Kamal has consistently delivered cutting-edge technology, data and automation solutions that drive growth, streamline operations and enhance efficiency. His insights, innovative approaches and independent stance, make him a sought-after consultant in the industry.

Jon Brooks

Founder & Principal Consultant

Jon Brooks is the pricing expert for the recruitment industry, working with agency leaders around the globe to create high-value services and a more consultative way of engaging clients. Jon's biggest pricing fear is being stuck in the back of a taxi with the meter running.

Adam Oldfield

CEO

Adam is the CEO and founder of Force24, a marketing automation platform, designed to put powerful tools within reach of every marketer. With over two decades of experience in digital marketing and a deep passion for automation and data-driven strategies, Adam has helped hundreds of businesses unlock the full potential of their data. He’s an advocate for simplifying complex marketing challenges and empowering businesses to thrive through smarter tech.

Robert Andrews

Marketing Director

Rob has more than 16 years’ experience in B2B and B2C marketing. After previous experience of working in the recruitment sector, he worked in private equity-backed infrastructure businesses as a Chief Marketing & Commercial Officer, building national go-to-market strategies in telco and broadband. He returned to the recruitment sector in 2023, joining Camino Group [Camino Partners and Camino Search] as Marketing Director to support with the business’ growth.

The pace of change in recruitment marketing is accelerating, but that’s where we come in. We’ve distilled the must-know trends into clear, actionable insights that you can start using immediately. Don’t miss the chance to equip yourself with the hacks and strategies that will set your marketing apart in 2025.

Webinar On-Demand

25 Recruitment Marketing Trends for 2025