20th October 2026 London | 21st October 2026 Manchester

 

Recruitment Marketing Summit 2026

London | 20th October

2:00PM-5:00PM

EC2V 8BB

Register Now
RMS_Full_Colour_2

Manchester | 21st October

2:00PM-5:00PM

M3 2BY

Register Now
Financial services2

Building the recruitment businesses that will thrive in the age of AI

The recruitment industry is changing quickly.

AI is reshaping how clients buy, how candidates search for opportunities and how recruitment businesses build visibility and trust. At the same time, firms are under increasing pressure to improve productivity, win new clients, attract the right people and grow more profitably.

Success increasingly depends on more than having a strong sales team or an effective marketing function. It requires people, technology, marketing, data, and sales to work together as one connected growth engine.

The inaugural Recruitment Marketing Summit, created by Marmalade Marketing and Shazamme, brings together recruitment business owners, C-suite leaders, marketing leaders and people professionals to explore what that looks like in practice.

Across an interactive afternoon of expert insight, discussion, and practical workshops, we’ll explore the strategies, technology, buyer psychology, and ways of working recruitment businesses need to build sustainable growth.

This isn’t a traditional recruitment conference. It isn’t an AI showcase. And you won’t spend three hours sitting through product demonstrations.

It’s a practical, commercially focused event led by specialists who work with recruitment businesses every day.

5 reasons to register
iStock-1571378436 [Converted]-01-1

Who should attend?

The Recruitment Marketing Summit is designed for senior leaders responsible for the future growth of recruitment businesses, including:

✔  Business Owners, CEOs and Managing Directors
✔  Sales and Commercial Leaders
✔  Marketing Directors and Heads of Marketing
✔  Heads of Talent and People Leaders
✔  Operations, Digital and Technology Leaders

Whether your priority is generating more opportunities, improving marketing ROI, adopting AI, strengthening your employer brand, making better use of your data or increasing productivity, the summit will give you a broader view of how the different parts of your business can work together to drive growth.

The Speakers

7fa6f67c-1deb-40bf-92d0-3df7111862af-1

Stuart Pearce

Founder, The Sales Trainer

A Sales Trainer & Coach that has spent 25 years helping sales teams across the globe. 4X Sales Trainer of the Year, author, speaker and creator of FIVEPOINT a sales methodology based around Fundamentals, Sales Psychology and Human Behaviour.

With an obvious passion for what he does and an unending depth of knowledge, he has a story for most situations and will not only keep you entertained but expand your knowledge and ability in the sales environment.

image (31)

Nicole Clarke

Co-founder & CEO, Shazamme

Nicole Clarke has spent 15+ years at the sharp end of recruitment technology, watching trends come and go, platforms overpromise and the way clients and candidates find recruitment businesses completely change.

As Co-Founder of Shazamme, Nicole is helping challenge what recruitment technology should actually do: connect the entire journey between website, ATS, marketing, data and AI, and turn it into measurable business growth.

She is the driving force behind a growing ecosystem of recruitment technology including Shazamme, Stacksync, Shoutlab, Refme, Zammenow and KaboomIQ, built to solve the real-world frustrations she has seen recruitment businesses battle for years.

She speaks globally about the collision of AI, search, marketing and recruitment technology, and what it means for an industry where the rules of being found, trusted and chosen are being rewritten in real time.

 

24_05_10_Marmalade_Mkt_0096 (2)

Jo Perrotta

Founder, Marmalade Marketing

Jo founded Marmalade Marketing after several years working in-house at one of the UK’s leading recruitment companies. Over the last 10 years she has built Marmalade Marketing into one of the most respected agencies in the B2B marketing space, and has specifically helped over 250 recruitment agencies with their brand, marketing and lead generation.

After 25+ years of working in marketing: Jo is now spearheading AI adoption in SMEs and is involved in a number of UK government initiatives, which has seen her visit Downing Street a number of times, in support of the UK SME and recruitment sector.   

 

kamal extended copy (1)

Kamal Ladwa

Founder, Syun Consulting

Kamal is a leading expert in CRM Implementation, Recruitment Technology Consultancy, Data Optimisation and Process Automation.

With a track record of being engaged by over 200 recruitment businesses, Kamal has consistently delivered cutting-edge technology, data, automation and AI solutions that drive growth, streamline operations and enhance efficiency.

His insights, innovative approaches and independent stance, make him a sought-after consultant in the industry.

 

 

1785356244876 (1)

Nitin Sharma

Founder, RecTalk Podcast (London only)

Nitin Sharma is the founder of rectools® and RecTalk Media, where he hosts conversations with the people shaping recruitment. Through podcasts, interviews and industry coverage, he helps recruitment businesses discover the suppliers, ideas and people worth knowing.

 

 

The Agenda

2PM

2:15PM

Welcome to the Recruitment Marketing Summit

An introduction from Marmalade Marketing and Shazamme, setting the scene for the day and exploring why recruitment growth increasingly depends on connecting people, technology, marketing, data and sales, particularly as AI changes how businesses operate, compete and grow.

2:25PM

Session Host: Stuart Pearce: Interaction of Sales & Marketing.

The Psychology of the Recruitment Buyer: Why Clients Choose You Before They Speak to Sales. A provocative session question underneath could be: “If two recruitment businesses offer essentially the same service, what makes the buyer choose one over the other?”

2:25PM

2:50PM

Session Host: Nicole, Shazamme: Building the intelligent growth engine.

Technology has become a fundamental part of how modern recruitment businesses operate and grow. This session explains how the right technology can connect teams, remove friction and improve productivity, as well as what recruitment leaders should be thinking about as AI continues to reshape the industry as we know it.

3:15PM

Session Host: Marmalade – Jo and Paul: Becoming the recruitment brand that people and AI recommend.

Being visible isn’t only about appearing in front of your audience anymore. Increasingly, recruitment brands also need to be understood, trusted and recommended by AI.

3:15PM

3:40PM

Coffee and Networking Break

4:20PM

Leadership Panel & Audience Q&A

All speakers return for an open conversation about the future of recruitment, answering audience questions, exploring the themes raised throughout the afternoon and sharing their perspectives on what recruitment leaders should be preparing for next.

4:20PM

4:55PM

Closing Remarks

5PM

Networking post 5 PM

What to expect

Expect an interactive, senior-level afternoon combining expert insight, practical workshops, real recruitment industry examples and peer-to-peer discussion.

You’ll hear from specialists working across recruitment marketing, technology, people, data and sales, while having the opportunity to compare approaches with other recruitment leaders and challenge how your own business is preparing for what comes next.

Our ambition is simple: every delegate should leave with new ideas, stronger connections and a practical blueprint for building a recruitment business ready to thrive in the age of AI.

 

Register for the Manchester Event
Register for the London Event

Event Partners

Shazamme
JMW Logo June 2024 (Colour)-1